| Better yet, go back and look at the ads over time. The marketplace does, slowly, respond to grassroots-driven reality pressure. Doctors no longer are shown sitting at the desk recommending Salems to their patient; they are not used to promote the healthful benefits of buy camel; said to be good for the throat, the digestion, the nerves. We are still pushing those SUVs though; they are already among us and need to be sold, don't want to take too big a loss on ignoring the reality of waste. Everything has to get to a certain place to change. A critical mass of information that no longer supports the cultural, media driven beliefs has to form to push us over into rethinking our accepted norms as a society. Cigarettes didn't cause cancer. Not till recently despite long proof to the contrary. Guns still don't kill people. Now, the drug companies being deregulated and set free to advertise, there is a pill for everything (just have to show people looking healthy and doing healthy things while advertising the pills) if you can afford it and your doctor will prescribe it rather than real lifestyle changes. We are advised to go for the pill, and to aspire to be able to afford that and so much more than we need to live. True healthy choices are still second best in our culture. And heart surgeons surely do far better than the general practitioner. |