| Legislators and public health organizations have teamed up to pressure R.J. Reynolds Tobacco Company, the Winston-Salem, N.C., maker of buy camel cigarettes, to stop targeting young women. The company's new brand, Camel No. 9, is marketed in a hot pink and black design and advertised in popular women's magazines. In a summer press release, the American Legacy Foundation, a Washington nonprofit aimed at stopping cigarette smoking, announced a campaign by over 45 public health and women's organizations to pressure magazines and R.J. Reynolds to stop a marketing push they say is aimed solely at turning young women into new smokers. Several lawmakers took part in the campaign, calling and writing the cigarette giant whose advertisers also dreamed up the kid-friendly cartoon mascot Joe Camel. |