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SEO Information | Keyword Management During OptimizationPosted on 1/10/2007 at 5:47 PM - Post CommentWhen optimizer goes to optimization, Some times he becomes little confused for Keyword Management. Don't Use Maximum unnecessary keywords. Use Keywords as per under mentioned, 1. Order a keyword term appears – keyword terms that appear sooner in the document’s listing or index tend to be ranked higher. 2. Frequency of keyword term – keywords that appear multiple times in a document’s index tend to be ranked higher
3. Occurrence of keyword in the title – keywords that appear in the document’s title, or perhaps metatag description or keyword description fields, can be given higher weight than terms only in the document body
4. Rare, or less frequent, keywords – rare or unusual keywords that do not appear as frequently in the engine’s index database are often ranked more highly than common terms or keywords
5. Page rank – the popularity of the target document. 6. Paid listing – an “artificial” boost to document rankings. The specifics of these algorithms are very important because most users tend to focus only on the first results page of candidate documents presented by a search engine, and then only to the highest listed results. Some engines attempt to “infer” what you mean in a query based on its context. Thus, the meaning of heart can differ if the context of your search is cardiac disease as opposed to Valentine’s Day. The methods by which these inferences are made are statistically based on the occurrence of some words in conjunction with others. Though useful for simpler queries, such inference techniques tend to break down when the subject of the query or its modifiers do not fit expected query relationships. For commonly-searched topics, this is generally not a problem; for difficult queries, it is a disadvantage to standard full-text indexing. Cottage industries have emerged to help Web site developers place themselves higher in the search engines’ listings (it is clearly more valuable to be within the first few listings sent to a user than be buried hundreds, or thousands, of documents lower).
A constant battle is being waged between the engines and those desiring high listings from jimmying the system to “unfair” advantage. Crude, early attempts to “spam” search engines to get higher listings included adding hidden terms like “sex” that were searched frequently but not the real subject of the document. Other techniques were to use certain keywords repeatedly, such as “cars cars cars cars cars” to get a higher frequency rating. Another was to cram the page with high-interest terms using the same color as the overall Web page, thus “hiding” the added keywords. The leading search engines have caught on to these and now have automated ways to prevent the worst of these spamming techniques. More subtle techniques, however, are hard to prevent. For example, a listing for ski resorts in Utah could also add hidden tags for “Caribbean” or “beach resort” knowing that wealthy CaribbeanUtah ski resorts. It is because of such techniques (among others) that you can sometimes get document listings from a search that seemingly have nothing to do with your query. So, differences in how search services rank documents, how developer’s themselves choose to characterize their Web documents, and just simple errors in how computers process and index these pages can all lead to highly variable ranking results from different search services. travelers may also be looking to take ski vacations. If you as the searcher asked for Caribbean vacations you may logically wonder why you’ve gotten a listing for.
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